On June 26, at the China Chain Store & Franchise Association (CCFA)'s annual shopping center summit, SM China's innovative exhibition tour—"Powered by Nature, Powering the Future"—won the 2025 CCFA Golden Lily Award in the category of social responsibility.
Vivian Chen(Second from the right), Head of SM China Marketing, attended the announcement event representing SM China
Strategic Collaboration, Multi-City Impact
The five-city initiative, a flagship project of the 2024 China Climate Action Week (CCAW), was co-organized with global partners including WWF, One Planet Foundation, and as Research Center, supported by national and global artists, experts, and community partners, and selected for China's National Arts Fund.
As a 2024 CCAW strategic partner, SM China brought the Tour to SM Xiamen, SM City Tianjin, SM City Chengdu, SM City Chongqing, and SM City Yangzhou. Spanning 160 days of free public access, the Tour invited communities nationwide to engage in climate action.
Innovative Engagement, Accessible Sustainability
Centered on "renewable energy," the Tour merged art with science education to make environmental stewardship relatable to all.
Highlights included 25 masterpieces, such as Guinness World Record holder Liu Tong's origami "Rhino," installation artist Xi Min's swallow and giant cats crafted from recycled denim, and a 10-meter "Kun" artwork debuting in Yangzhou.
Crafted from materials like reindeer lichen and bacterial cellulose, the bio-inspired exhibits by as Research Center visualize nature's regenerative potential and tech-driven ecological restoration.
Grassroots Action, Proactive Stewardship
SM China extended the Tour's reach beyond malls, partnering with 35 local communities to host 26 interactive workshops. These events—ranging from DIY crafts to tech-driven upcycling, climate-themed board games and outdoor sustainability fairs—turned passive observers into active contributors.
The Tour garnered 79.87 million media impressions by leveraging media partnerships, influencers, 88 NGOs and businesses, and drew 3.81 million participants. Mall foot traffic across all five cities surpassed 10.51 million visits, averaging 65 thousand daily.
