SM City Laoag blends modern design with Ilocano heritage, establishing a distinct retail destination in a prime growth corridor just minutes from the city center.

SM Prime Holdings, Inc. (SM Prime), one of Southeast Asia's largest integrated property developers, opens its first mall in Ilocos Norte on May 30, marking the property conglomerate's 88th shopping mall in the Philippines and its latest push into high-growth regional corridors.

SM City Laoag is strategically located along Airport Road, just minutes from the city center and near Laoag International Airport. Surrounded by established commercial zones and growing residential developments, the mall is poised to become a new urban anchor for Northern Luzon.

SM City Laoag, has a gross floor area of 113,000 square meters. It is a 3-story shopping mall with a basement, a roof deck parking, plus a transport terminal. The complex offers over 51,000 square meters of gross leasable space. It opens with 90 percent of its space already lease-awarded and is expected to generate approximately 4,000 jobs for Ilocanos across retail, operations and support services.

SM City Laoag features a robust tenant mix, including SM Store, SM Supermarket, SM Cinema, Ace Hardware, Pet Express, Miniso and BDO. Retail and lifestyle brands include Levi's, Columbia, Adidas, Watsons and Parfois. The mall will also host global and local dining concepts such as TGI Fridays, Vikings, Marugame Udon, Café Amian and Milk Pot.

A central open-air park, "Dap-ayan," named after the Ilocano word for gathering place, will serve as a community space for events and leisure.

"The opening of SM City Laoag reinforces our commitment to bring modern, accessible and community-oriented retail experiences to underserved but fast-growing areas," said SM Prime president Jeffrey Lim. "We're excited to support the region's economic momentum."