SM Supermalls has been honored with the Grand Stevie Award for Most Honored Organization of the Year at the 2026 APAC Stevie Awards ceremony held in Macao on April 17, recognizing its unmatched achievement in securing the highest total score across categories.

(L-R) Joaquin L. San Agustin, EVP for SM Supermalls Marketing; Vivian Chen, SAVP for SM China Marketing; Krisel R. Ramilo, SAVP for Premier 2 Marketing; Russel D. Alaba, SAVP for Mindanao Marketing

As part of this global success, SM China contributed with 5 Silver and 2 Bronze awards, accounting for 7 of the 31 accolades (1 Grand, 4 Gold, 13 Silver, 13 Bronze) earned by SM Supermalls—outperforming over 1,000 entries from 29 nations.

Songxi Woodblock Prints @SM Xiamen

Collaborating with intangible cultural heritage inheritors and emerging artists, SM Xiamen created a modern consumption scene blending traditional heritage with trendy experiences. The event resulted in a 12.57% YoY increase in total foot traffic, with a significant 41% surge during the Spring Festival. Tenant sales rose by 10.68%, and online exposure exceeded 15.77 million views.

Grand Opening @SM Haicang

Utilizing a mix of online and offline strategies, including a "SM Family Badge" linkage, an "SMTI Test" virtual game, etc., the event precisely targeted local and cross-city visitors. It attracted over 400,000 participants, with 450,000 visitors in the first three days and 57,000 new SM members added, cumulatively reaching over 137 million media exposures.

Three Colors Sports 6.0 @SM Tianjin

Adopting a "commerce + sports" model, the event featured debut sports, AI street dance and drone football, along with martial arts culture, reaching out to new-generation families and young trendsetters. It drew over 4.26 million visitors, boosting tenant performance by 57.64% and generating over 75 million media exposures.

Let's Wave @SM Zibo

Creating an immersive interactive space, the event integrated ACGN, esports, intangible cultural heritage, dance, technology, and modified cars, effectively engaging young niches. It accumulated over 18.46 million exposures and drove 4.09 million visits during the summer to National Day holidays, establishing itself as a "Multi-Niche Epicenter."

Frog Prince❤Frog Princess Debut @SM Chengdu

Leveraging a national IP, world-class balloon art, and resource exchange, the exhibition engaged parent-child customers, merchants, and artists. It boosted foot traffic by 28%, with a 76% surge in children's category sales and over 116 million media exposures. Derivative pop-up store and cross-industrial activities enriched the "parent-child third space" concept.

Anti-Burnout Fiesta @SM Jinjiang

Focusing on alleviating "work stress anxiety" among Gen Z, the event collaborated with the national animation IP "Little Bean" to create a stress-relief space with original Minnan-dialect theme songs and local content, sparking emotional resonance. It attracted nearly 180,000 participants, with an 18% increase in footfall and over 6.6 million media exposures.

Mango Vibes Only @SM Yangzhou

Positioned as a "Ten-Mile Beach Micro-getaway," the event targeted parent-child families, young white-collar workers, and Gen Z with a tropical island themed space and wellness bazaar. Over the five-day holiday, total foot traffic surged by 75.68%, with a 35% increase in tenant sales and over 15.43 million social media interactions.

About Asia-Pacific Stevie Awards

The Stevie® Awards are the world's premier business awards, created in 2002. There are nine Stevie Awards programs, e.g., the Asia-Pacific Stevie Awards and the International Business Awards. The Asia-Pacific Stevie Awards are to honor and generate public recognition of the achievements and contributions of organizations in the 29 markets of the Asia-Pacific region.